Description

Jose Cuervo Tequileria Cancun Mug Condition: This mug is used in excellent pre-owned condition. The mug has light signs of use/wear. The mug has no chips, cracks or crazing. Capacity: 9 fluid ounces Height: 3 3/4 inches Diameter: 3 1/8 inches Microwave and Dishwasher safe Commemorate your travel and adventures with this retired Jose Cuervo Tequileria mug. The mug was exclusively available at the Jose Cuervo Cancun Airport Tequileria bar and restaurant in the early 2000's. The black ceramic mug features Aztec inspired line drawn figures surrounding the Jose Cuervo "Tequileria Cancun" logo. The mug holds approximately 9 fluid ounces. It is microwave and dishwasher safe. Jose Cuervo is the best-selling brand of tequila, selling a fifth of the tequila consumed worldwide. As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market. Jose Cuervo is family-owned and is run today by the Beckmann family, descendants of Don José Antonio de Cuervo. Juan-Domingo Beckmann is the sixth-generation leader of the company. In July 2013 the Beckmann family's Proximo Spirits took over distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company. In order for a spirit to be called tequila, it must come from the blue agave plant, a species found only in Jalisco and four nearby regions in central Mexico. All Jose Cuervo tequila continues to be made in the town of Tequila in the state of Jalisco in Mexico. The blue agave plant has spiked leaves and a round, fleshy core (the piña). The leaves are chopped off and the core is cooked and crushed to create juice, which is fermented and distilled to make tequila. The resulting unaged, clear tequila is then diluted with water to bring the alcohol content down to around 40%. Pure tequila is distilled 100% from the sap of the blue agave plant, while mixto tequilas only need to be at least 51% blue agave in order to legally be called tequila. In 1964, tequila makers were allowed to obtain up to 30% of the sugars in tequila from sources other than the agave plant. During a blue agave shortage in the 1970s, Mexican regulations were further revised to require that tequila contain only 51.5% agave. Agave plants take 10 to 12 years to mature and become ripe, while sugarcane can be harvested every year, so blending the agave spirit with sugarcane spirit is a cheaper method, while using 100% blue agave plant is more expensive. The Cuervo Express[edit] The Jose Cuervo Express train was opened to visitors in February 2012 to help promote tourist development in the Jalisco area. The train travels 60 kilometers from Guadalajara to Tequila, taking two hours to journey through the agave fields and past volcanoes. Upon arrival in Tequila, guests are able to take a tour of the Jose Cuervo factory and La Rojeña distillery. Tequila is naturally clear after fermentation and distillation are complete. This type is called “blanco” or “white”. “Plata” or “silver” on the other hand, despite its color being the same as “blanco”, is an aged version of tequila which got decolorized after being kept in barrels for months or years. After the fermentation and distillation processes, tequila can then be aged in oak barrels, giving it a golden hue. There are three variations of gold tequila. Reposados have a pale amber color, as they typically spend 2 to 12 months in oak barrels. Añejos have a darker gold color and more flavor contributions from the barrel, as they are typically aged 1 to 3 years in oak barrels. Extra añejo, which has an even darker color and richer flavor, is 100% blue agave and aged more than three years. The occasionally smoky flavors of extra añejo tequilas have been compared to those typically found in brandy and scotch. The extra añejo designation for tequilas aged more than three years was approved by Mexico's National Committee on Standardization in 2006. In 1979, Jose Cuervo became beach volleyball's first major sponsor. After the Association of Volleyball Professionals (AVP) tour folded in 2010, the Jose Cuervo Pro Beach Volleyball Series was launched in 2011 by IMG and USA Volleyball with three events across the US, and upped the number to seven in 2012. With the return of the AVP tour in 2013, the Cuervo Series was not continued. In popular culture Cuervo Gold is referred to in Steely Dan's song "Hey Nineteen", on their album Gaucho, released in 1980. The lyric is, "The Cuervo Gold / The fine Colombian / Make tonight a wonderful thing." In 1978, after a stint as a poster girl for Jose Cuervo Tequila, Cindy Jordan wrote a country song titled "Jose Cuervo", the first song she ever wrote. The song references the tequila in the lyrics, "Jose Cuervo, you are a friend of mine." Recorded by Shelly West in 1983, it was named Billboard magazine's 1983 Country Song of the Year after reaching number 1 on the Billboard country songs chart. The song "Ten Rounds with Jose Cuervo" by country music artist Tracy Byrd documents a man's night drinking Cuervo after his girlfriend breaks up with him. It reached number 1 on the Billboard country songs chart in 2002. Other country songs that mention the liquor are "The Dope Smokin' Song" by Hank Flamingo and "Drink Canada Dry" by David Allan Coe. In the 2004 MMORPG game World of Warcraft, there are some items referencing Jose Cuervo, like "Cuergo's Gold" and "Hozen Cuervo". In Carrie Underwood's 2008 song Last Name describing a woman meeting a man at a club and later eloping with him in Las Vegas after having had too much to drink that night, Cuervo tequila is referenced in the line "So I'll blame it on the Cuervo". Cuervo Silver is shown to be enjoyed on multiple occasions on the Showtime series Dexter (2006–13). A moody 2013 ad campaign for Cuervo Especial starred actor Kiefer Sutherland. Beyoncé references Jose Cuervo on her 2016 song "Formation", from her album Lemonade, with the line, "I twirl on my haters, albino alligators / El Camino with the seat low, sippin’ Cuervo with no chaser.” (Wikipedia)